Manx R Pricing Teased as Norton Prepares Another New Model

Following Norton's £200 million investment and a wave of new model launches in late 2025, fresh details are emerging about what comes next for the reborn British marque.

In January, I spent some time with Norton Motorcycles' head of design, Simon Skinner, discussing the recently revealed Manx R—including early pricing indications—as well as confirmation that at least one additional model is already in the pipeline.

My invitation to Solihull came from the Norton PR team following two recent international trips with the brand. The first was to India to meet TVS - the company that has now taken ownership of Norton and invested £200million into the British brand. The second was a trip to EICMA in Milan for the unveiling of the new Norton models, the Manx, Manx R and Atlas.

The Norton Motorcycle brand has had its fair share of ups and downs since its birth in the early 1900s. Within the past decade alone, the brand was on the brink of folding completely until the Indian outfit TVS came to the rescue. Now, the future of Norton is looking brighter than ever before.

MEET TVS - THE BRAND SAVING NORTON: https://driven.site/words/meet-tvs-the-brand-saving-norton

NORTON LAUNCHES NEW MODELS AT EICMA: https://driven.site/news/norton-launches-manx-r

The Factory Facelift

The tour of the factory in January felt especially poignant as only a tiny number of bikes were actually in production. The low numbers are for a very good reason. All of the bikes being built were new pre-production Manx and Manx R models. The bikes seen 'in build' were being used to install new factory software, test new hardware and tooling, and help define crucial build times and processes ready for when the refurbishment is complete. Elsewhere, around the pre-production builds, the factory is undergoing a complete refurbishment. Old machines, equipment and even structures were being dismantled to make Way for new assembly areas and processes. 

Within a few months, the factory, tucked away in a bustling industrial park just 8 miles from Birmingham City Centre, is expected to be fully operational, with the Manx and Manx R being built by hand on site. Only the engine build and paint are happening outside the factory walls - everything else is within the same four walls and without any robotic assistance.

Norton Manx R Price

I'll get the disclaimer in before anyone accuses me of writing for clickbait. The actual prices have yet to be announced; however, in a discussion with Simon Skinner, Norton's head of design, he was happy to disclose that consumers are likely to be pleasantly surprised. 

In a conversation about competition comparisons, I mentioned Ducati and compared the new Manx R to the Panigale V4S. Naturally, Skinner was cautious about giving any indicative price point for new models, but explained that if consumers expect the price of the new Manx R to be similar to that of the Ducati, then buyers are almost certainly in for a pleasant surprise. 

This could mean that the new models will be priced before options for under £30k; however, with individual options, it may be a case of 'the sky's the limit'. The team at Solihull are aware they need to get this right, so all are working tirelessly to ensure that, when the figures are announced, they're right. The bikes are due for launch in the early summer, at which point the firm and final prices will be revealed. 

A New Norton Aimed at Younger Riders?

As well as discussing pricing, the conversation shifted to other new models in the pipeline. Skinner revealed that he's excited to introduce new models later this year, including one designed for an entirely new demographic for the brand. The hint (and I must make it clear it was only a hint) is that a new model planned for reveal later in 2026 will be preferable to younger riders. 

Skinner discussed the reaction to the Manx and Manx R, revealing that some members of the public and press drew comparisons with other competitor models, with remarks that the design was 'too safe'. With what's coming next, the new design is likely to rock the boat more than the existing models and be designed to make an impact. 

A new Norton Commando? 

One of my intrigued media colleagues was keen to explore whether or not the Commando name was likely to resurface for a new model. The answer was neither a firm yes nor a no; however, Skinner explained that the Commando name is almost a brand in its own right and will therefore almost certainly return in some capacity at some point. 

How much do you think the new Nortons should be? Comment below.

As Norton's new chapter continues to develop, excitement grows. Many customers have already expressed interest in placing down deposits, keen to be the first to take ownership of the new bikes.

Words by John Marcar
Photography courtesy of Norton Motorcycles