Lamborghini hosts inaugural Arena event

Over 6000 people and 380 cars were present at the Imola Circuit in Italy for the first edition of the Lamborghini Arena event.

During the two-day event, organised to celebrate the legendary brand, people in attendance were treated to a wide variety of things to do, with Lamborghini Museum and Lamborghini Accessori Originali bringing unique pieces to their stands on the concours. Garage tours provided technicians the chance to delve into the technical details of the cars on display as well as provide insights into the Super Trofeo program.

Lamborghini’s partners include, Lego Italy, Ducati, Pirelli, Lavazza and Gillette Labs had a variety of activities and hospitality to make the event the ultimate festival for any Lambo fan. An E-Sports stand, supported by Moza, offered a series of simulation devices to mirror what was seen on track.

However, it was the cars that people came to see and a parade of 352 Lamborghinis on the Imola Circuit track on Sunday 7th formed one of the most extensive and impressive parades in the company’s history.

During the previous evening, a party was put on to showcase a special customised Revuelto created by the company’s Ad Personam program.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini commented: “Lamborghini Arena is a celebration of the love and passion that people have for our brand. We are really proud to have staged such a unique event, which comes at a very special time for our company, following last year’s 60th anniversary celebrations and in the 2024 year that coincides with the hybridization of the whole range. We want to share moments that are so important to us with our fans, and the aim is to bring together the whole Lamborghini community in one place at an event that is truly open to everyone, from clients and enthusiasts to employees. These two days were entirely dedicated to Lamborghini style, something we are very proud of.”

words: Mike Booth
pictures: Lamborghini