At a Glance | Driven Quarterly Statistics
⬆ 1.3 million+ Social Engagements
⬆ 600,000+ Website Impressions
⬆ 350,000+ YouTube Video Views
⬆ 30,000+ Podcast Downloads
Every single quarter
Driven has a diverse audience and following. Our ever-growing audience is 100% organic and is young, intelligent, and dynamic. The majority of our listeners either work within or are passionate about the automotive industries as drivers, riders, explorers and creatives.
All statistics and figures are accurate as of Q4 2024. This page will be updated frequently to adjust for growth.
Driven.site | Written Reviews, News and Features
⬆ 45,000+ Unique Quarterly Visitors
⬆ 5 minute Average Page View Time
Each quarter, Driven.site achieves over 600,000 web impressions for written articles alone, with an average clickthrough rate of 10%. Our website audience is international, with our most prominent audience demographic being in the UK, with the USA, Norway, and India closely behind. A breakdown of our audience in the top 5 locations can be found below. Visitors and readers do so with a commercial and informative interest in all articles.
United Kingdom — 46.3% | United States — 12.6% | Norway — 9.11% | India — 6.31% | Germany — 2.06%
Statistics provided by: Squarespace Analytics & Google Analytics
Driven on Social Media (lifetime)
⬆10 mil combined impressions
⬆30k social media followers
⬆1.3 mil YouTube views
⬆9,200 YouTube subscribers
Driven has over 30,000 active followers across all social channels combined. PLUS a growing average monthly reach of up to 1,000,000 users globally.
In addition to the driven accounts, our hosts' accounts bring in a combined additional 250,000+ followers.
9,200+ subscribers on YouTube, with a strong retention rate of 70%.
Car and bike reviews, interviews, driven features, event coverage and feature videos are shown on our YouTube channel to a diverse and international audience.
Social Media Follower Demographics
Our social media audience is 89% Male, 8% Female, 3% non-binary or unspecified and 100% organic. Predominantly our followers are aged between 24-54 across all platforms but we are fortunate to have listeners in all other age brackets too.
Statistics provided by: Facebook Business Centre, YouTube & Google Analytics
‘As heard on talkSPORT, and as seen on TV.’
Driven enjoyed two radio shows on talkRADIO & talkSPORT2, and our presenters are still frequent automotive experts on the air across a variance of shows.
Driven had a home on talkRADIO & talkSPORT between June 2020 and November 2022, broadcasting weekly shows to an audience of 500,000 per week. Whilst we don’t currently have a regular radio show output, the Driven team can often be seen and heard as regular voices on talkRADIO, talkSPORT and timesRADIO as voices of authority for the automotive industry covering stories or charging opinions on trending automotive news stories.
As well as the NewsUK stations, Driven and its hosts frequently feature on other television and radio outlets such as GB News and ITV.
Our Podcasts have achieved 720,000+ independent Downloads.
Listeners:
The podcast boasts very high listener figures and excellent audience retention.
720,000+ independent downloads and podcast streams with an average retention of 70% from start to finish. Almost all episodes achieve 5500+ downloads within seven days of publishing, and we currently have around 15,000 monthly listeners, including new listeners enjoying older episodes which results in an average listener growth of +20% each month.
Podcast Platforms:
Apple Podcasts: 56%
Spotify: 20%
Other: 24%
Top 10 Worldwide Listener Locations (in order of %):
United Kingdom
United States
Australia
Canada
Ireland
Germany
Sweden
Netherlands
Belgium
Spain
Listener Genders
Listener % by age groups
Statistics provided by: Acast Insights & Spotify Analytics