Morgan Arrives in Hertfordshire
Following last week’s news of Ferrari’s UK dealership expansion, there’s news from the Malvern Hills, as Morgan Motor Company announced a partnership with Bell Sport & Classic to open a new Morgan dealership in Hertfordshire. The leading classic and modern performance car specialist will lend its extensive knowledge gained from years of experience across premium brands to the new facility in Markyate, Hertfordshire and will cover sales and after sales services for all Morgan models.
Morgan, famed for its celebration of classic heritage and traditional craftsmanship, started in 1909 with every car being handmade to order. This year, the focus is on looking towards new markets and audiences, following the introduction of the Super 3 and new Plus models in 2022. The global dealer network is growing, with strategic dealer appointments in Germany, the USA and other regions in Europe ongoing. The new Hertfordshire dealership shows Morgan’s intention to remain a strength in its homeland also.
Massimo Fumarola, Chief Executive Offer of Morgan Motor Company, commented: “With extensive experience in the premium and luxury sporting segment, obsessive attention to detail and customer service, and enthusiasm to join Morgan on its new journey, Bell Sport & Classic is an ideal partner to help us strengthen our customer offering in the UK. We look forward to working closely with the team and welcoming new and existing customers to the Morgan Hertfordshire facility in due course”.
The Morgan Hertfordshire showroom is due to be unveiled in early summer 2023.
Words: Mike Booth
Pictures: Morgan Motors