MG agrees multi-year partnership with Arsenal

MG Motor UK has announced a multi-year partnership agreement with Arsenal that will see it become the club’s Official Automotive Partner.

This year, MG is celebrating its 100th anniversary and the brand will be showcased to fans at the Emirates Stadium and Meadow Park during Arsenal men’s and women’s team games. The two giants of their field will also work together to create content for the club’s fanbase around the world.

After a tumultuous period of ownership over many decades, MG returned in 2011 with its first new model in the UK for 16 years - the MG 6. In 2023, over 80,000 cars were sold in the UK alone as it established itself as a favourite in the electric vehicle market. The MG4 EV in particular has been a huge success with critics, winning more than 30 awards since its launch, including Best Small Electric Car of the Year at the recent What Car? Awards.

The highly anticipated Cyberster convertible, which was first seen at the Goodwood Festival of Speed 2023, will be released around the same period as when Arsenal begin their 2024/25 campaign in the summer.

words: Mike Booth
picture & video: MG Motor UK Limited