Max Verstappen partners with EA Sports

Max Verstappen and Red Bull have partnered with EA Sports, developers of the official F1 video game.

The three-time world champion is no stranger to the gaming world and is known for spending hours in front of a screen sim. The new partnership will see the Dutch driver involved heavily in the promotion of the new game as well as other EA releases. The EA Sports branding will also feature on Verstappen’s helmet across the 2024 season in several different designs.

Verstappen will also feature as the cover star for the F1 24 Champions Edition game, which will be released on May 28.

Oracle Red Bull Racing Team Principal and CEO Christian Horner said: “From F1 to football and from NFL to hockey, EA is synonymous with sports and with entertainment and we are delighted to bring them on board as a Team partner. F1 is experiencing huge growth, appealing to new, young and diverse audiences all around the world, and for many of those fans, gaming is central to how they interact with racing and with Oracle Red Bull Racing. EA SPORTS has a proven ability to create truly immersive F1 games that take fans to the heart of what we do, allowing them to race as a hero such as Max or to embark on their own legendary racing careers. We’re thrilled to be part of that story and together with EA and with Max we look forward to taking F1 gaming to the next level with F1 24.”

The news follows the announcement of Formula 1’s partnership with racing simulator brand Playseat to produce licensed F1 products.

F1 24 is set to be released on 28 May.

words: Mike Booth
pictures: Red Bull
video: EA Sports