Maserati has added to its presence in the UK with a new showroom in Ascot, Berkshire.

Having shared premises with Ferrari in Egham, Surrey for 25 years, the Ascot store adds a dedicated Maserati showroom to the south east and joins existing sites in Birmingham, Edinburgh and Nottingham - all run by Sytner Group.

The new 395 square metre site has a 14-car showroom and space for a further 20 pre-owned cars in the forecourt. Also included at Ascot is a new retail store concept and workshop which allows customers the chance to work with experts to help create their own bespoke Maserati.

It is hoped that the new showroom will combine luxurious quality with a welcoming contemporary living space feel to create an immersive experience for customers.

Maserati North Europe General Manager, Peter Charters commented, “From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind. After the launch of the Grecale luxury mid-size SUV, followed by the high-performance GranTurismo coupé, this is another extremely exciting time to be launching an additional brand new Maserati site in the UK, which perfectly embodies our values”.

Howard Rose, Managing Director said, “We’ve enjoyed a successful history at our Egham site for Maserati, but moving to a standalone site in such a prime location will be tremendous for both current and future owners. Maserati is synonymous with elegant Italian design, innovation, performance and passion, and we look forward to continuing to be part of the brand’s exciting future in the UK.”

words: Mike Booth
picture: Maserati