Triumph launches the new Daytona 660—a 93HP, 3-cylinder sports bike embracing the middleweight sports bike category at £8,595.

The late 1980s-1990s was an exciting time for sports bikes, with the middleweight sports segment hosting some of the most favoured performance bikes of the era. We now class them as classics, but bikes such as the Yamaha Fazer 600, Suzuki Bandit 600 and Ducati 916 dominated the sub 1000cc superbike categories and became pin-ups on bedroom walls around the world. Triumph decided they wanted in on the middleweight sports category too and, in doing so, launched the Daytona 750 in 1991, proving to be a roaring success throughout the '90s, which progressed with 900, 1000 and 2000cc engines up to the new millennium.
By launching a new 600cc version of the iconic sports bike in 2002, Triumph found itself excelling in a new market of riders and buyers globally and discovered that perhaps 'less is more' in the world of sport bike riding. The new-era middleweight Daytona continued over the next decade, with 650 and 765 models following, respectively, up to 2022.

It's been a few years since a Triumph dealership has been able to offer a new Daytona, but that is about to change thanks to the launch of the brand's latest model. 

The Triumph Daytona is officially back with an all-new design, a new 3-cylinder engine, new geometry, and tech. In the words of the Triumph development team, the new Daytona 660 promises exciting dynamics, a thrilling ride, and class-leading build quality at a price that may surprise you. 

The Daytona 660 will be launched with a price tag of £8,595. However, that price can be boosted thanks to a vast array of aftermarket options and add-ons. The bike will be launched in three colours: Carnival Red, Snowdonia White, and Satin Granite.

The powertrain engineers have managed to squeeze out an impressive 93HP and 69Nm of torque with an exciting rev range of 3,125-11,750rpm. In addition to the new engine, the bike is loaded with plenty of sporty extras as standard, including Showa upsidedown forks, Michelin Sports tyres and new brake calpipers developed in-house at Triumph. In terms of rider modes and assists, the Daytona 660 will offer three rider modes: Sport, Road and Rain, which can be controlled and customised via the switch gear and TFT screen. The Daytona 660 will also offer Bluetooth bridge connectivity from phone to helmet via the screen and boasts additional modern luxuries such as LED lighting. 

The development of the Daytona 660 has taken place at the Triumph HQ in England. However, the units will be built in the Triumph factory in Thailand before being shipped to customers worldwide. Each bike will be sold with an unlimited mileage 2-year warranty and an impressive 10,000-mile service interval to help keep running costs down. Triumph is confident that resale values will remain strong in keeping with models to date, meaning that customers hoping to purchase with a PCP finance deal or similar will likely be rewarded with affordable monthly payments. 

We hope to jump on the new Triumph Daytona 660 very soon and offer some rider impressions, but until then, we will bring you additional news as soon as we have it. 

words: John Marcar 
pictures: Triumph UK