Lamborghini has officially opened its new showroom in São Paulo Brazil with a launch party attended by Automobili Lamborghini Chairman and CEO, Stephan Winkelmann. The new venue is Lamborghini’s second South American showroom, the other being located in Lima, Peru.

“São Paulo has become an influential force in Brazil’s growing automotive community, and we are sure Lamborghini São Paulo will welcome the growing clientele and enthusiasts who share a passion for our brand and cars,” said Winkelmann. “This new state-of-the-art showroom will guarantee an elevated experience to our customers while it will also support Lamborghini’s Direzione Cor Tauri strategy with the transition this year to the new era of hybridization.” 

Situated at Av. Pedroso de Morais, 2274 - Pinheiros, São Paulo, the showroom features a modern glass-fronted exterior, a personalisation station with bespoke colours and materials, as well as clothing options.

The event also saw the South American debut of the all-terrain Huracán Sterrato and other Lamborghinis on display including the V10-powered Huracán Tecnica, Urus Performante and Urus S.

Lamborghini delivered more than 10,000 cars in 2023 and continues to work through its Direzione Cor Tauri roadmap to electrification, starting with the launch of the Revuelto in 2023 - the first HPEV (High Performance Electrified Vehicle) hybrid super sports car.

words: Mike Booth
pictures: Lamborghini