Last month, Koenigsegg London opened its doors in the heart of the capital marking a significant milestone in the Swedish brand’s global expansion strategy.

The dedicated boutique showroom, located at 375 Kensington High Street, offers a luxurious immersive experience to its clients and showcases various models from the Koenigsegg range.

As well as seeing the Swedish hypercars up close (something of a rarity in the UK), clients will be assisted by specialists when configuring their selection of colours, materials and performance options to create a Koenigsegg specific to their taste.

Part of Koenigsegg London, and a face who’ll be familiar to many of you, is James Walker, AKA Mr JWW. The YouTuber and automotive personality is a co-owner of the venture. He announced plans for the opening of Koenigsegg London in a video on his channel in May 2023.

Darren McDermott, Co-Owner of Koenigsegg London commented: “Koenigsegg London will be a fantastic addition to the Koenigsegg network, and we’re delighted to be the UK’s official dedicated distributor and service agent. London is the ultimate destination for the purchase and aftercare of these amazing hypercars and we look forward to welcoming our clients to the Kensington showroom and joining us on this exciting journey.”

James Walker, Co-Owner of Koenigsegg London added: “We are so proud and excited to announce the opening of our Koenigsegg dealership in the heart of London. This marks a significant milestone for us, and it’s an absolute honour to represent a brand as prestigious and innovative as Koenigsegg. Our whole team at Koenigsegg London are passionate about these incredible hypercars, and we are eager to share this passion with the city. The opportunity to bring Koenigsegg to central London is not just a business achievement for us, it’s a personal dream come true.”

Christian von Koenigsegg, Founder and CEO of Koenigsegg Automotive AB: “We’re thrilled that Koenigsegg London joins our dealer network and becomes part of the Koenigsegg family. The new facility will be perfectly placed in the UK’s capital to deliver a unique and immersive experience that reflects the exceptional quality, innovation, and performance that define Koenigsegg.”

Listen to the Driven Chat Podcast with James Walker (Mr JWW) from May 2021 here.

words: Mike Booth
pictures: Koenigsegg London
video: Mr JWW