JBR Capital has released the first edition of a new quarterly Luxury Car Report which provides an in-depth insight into the most popular vehicles financed in the UK, as well as sale numbers and prices. Founded in 2015, and backed by Cabot Square Capital, the company has established itself as the UK’s only independent finance lender dedicated solely to high-end vehicle finance. JBR reached a landmark in 2022, surpassing £1bn of lending, showing that the purchasing of luxury vehicles is very much hot on people’s agenda.

Focussing on a time frame between January 2022 and April 2023, the report revealed that the Porsche 911 is the UK’s most financed pre-owned model in the luxury and sports car sector, with 11.9% of the market share and an average sold price of £107,250. Porsche is also the most financed brand and this report proves that despite the volume of revolutionary cars coming to the market, the 911 is still held in such high esteem.

The growing trend of SUVs has heavily influenced the report also, with the next five positions in the top ten most financed models being the Land Rover Defender, Range Rover Sport, Range Rover, Mercedes-Benz G-Class AMG and Lamborghini Urus. Barely a week goes by without news coming in of a new SUV release and this kind of data shows why so many brands are keen to get in on the act. Of course, luxury cars don’t come cheap, and the average price of a luxury car sold in 2023 is £105,000, with JBR Capital customers receiving an average loan advance of 80%. 

Interestingly, the Luxury Car Report also investigates the average age of luxury car owners, and the results may come as a surprise. Usually associated with those over 50, the average age of luxury and sports car owners is actually 42 years old and is getting lower with each set of data. The number of younger buyers is also on the up, as 31% of JBR Capitals’ customers are now between the ages of 20 and 34. Reports such as this one may be helpful market research that can be utilised by brands when designing and promoting future cars, something that JBR Capital Founder & Chief Commercial Officer Darren Selig stressed:

"With changing trends and shifting demographics, the JBR Capital Luxury Car Report brings fresh clarity to dispel misconceptions and bring greater intelligence on the evolving preferences of luxury car owners. With nine years of leadership in the high-end automotive finance sector and the comprehensive dataset that affords, JBR Capital is uniquely positioned to provide this information. We will continue to elaborate and add value with every future quarterly edition of the JBR Capital Luxury Car Report.”

Words: Mike Booth
Picture: JBR Capital