Bugatti has ventured into the home retail space by opening its first boutique in The Dubai Mall Zabeel.

The Bugatti Home store, brought to the United Arab Emirates by Luxury Living Group and The Mattress Store, will sell a collection of the brand’s furniture inspired by its cars from a century of history. The opening follows the launch of Bugatti Home’s third collection in Milan earlier this year, with signature pieces paying homage to Bugatti’s design language and “celebrating its commitment to artistry.” The brand is now aiming to grow its retail strategy worldwide.

Pieces from the previous collections, including the 110 exclusive blue and white Cobra Chairs, and Noire armschairs inspired by the legendary La Voiture Noire. The Chiron chaise longue, Le Mans sofa and Ettore Grand Bureau desk also took inspiration from cars, race tracks and people synonymous with the Bugatti story.

Bugatti said the opening of the world’s first Home boutique reaffirms its “commitment to offering authentic unrivalled experiences beyond automobiles.” Of course, this pales into insignificance compared to the upcoming Bugatti Tourbillon, which is set to go into production in 2025.

words: Mike Booth
pictures: Bugatti