Following a growing demand in Asia for its cars, Aston Martin is widening its reach with a new showroom in Tokyo, Japan.

Opening its doors today, Aston Martin Ginza is located within The Peninsula Tokyo hotel in one of the most popular commercial districts in Tokyo among other flagship stores of luxury brands. It follows on from the brand’s first global flagship location, Q New York, which opened in 2023.

The two-storey, 324 square metre showroom has room for the display of three iconic models, a large digital media wall and a lounge which allows customers to create their bespoke Aston Martin. The brand says the new showroom “brings the pinnacle of the Q by Aston Martin bespoke service to Japan”.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “Tokyo is one of the most important centres of luxury in the world. Having been the number one city location for new Aston Martin sales in 2023, we are delighted to double our retail presence with this stunning new landmark showroom in the five-star hotel, The Peninsula Tokyo.

“Reminiscent of our first global flagship location in New York City, the state-of-the-art showroom highlights the investment being made in our ultra-luxury retail and customer experience strategy, with further flagship locations and landmark showrooms planned across our retail network.

“With two fantastic locations, and some of our strongest market penetration within the luxury segment, Tokyo holds huge growth potential for Aston Martin. With a goal to provide the highest levels of customer experience available in the luxury segment, we are on a mission to share our passion for the Aston Martin brand with the people of Japan.”

Aston Martin’s Formula 1 team will be competing around 250 miles west of Tokyo this weekend at the Suzuka Circuit for the Japanese Grand Prix. The team are 5th in the constructors’ standings while Fernando Alonso and Lance Stroll lie 8th and 9th in the drivers’ standings, respectively.

words: Mike Booth
pictures: Aston Martin